The Underground, buses, taxi or trams are part of every city's life. They are looked at in the street as much as being used by the general public. Printed on weatherproof paper or vinyl, transport advertising provides a strong contribution to the outdoor advertising product portfolio. It can also effectively be used to target a local community.

Buses

• Bus advertising is the ideal medium, and with many different spaces on a bus, we can tailor make a campaign for your message and budget.
• We can precisely target your bus advertising campaign, ensuring that it reaches your desired market audience.
• Bus advertising is the only media that can offer a totally no wastage campaign, thus providing a most cost effective form of advertising.
• Buses are highly effective when used for long-term branding exercises and are excellent for re-enforcing and extending the life of all other media.
• Buses only go where people go, there is no such thing as a bus side in a quiet area.
• Buses offer extremely high "opportunities to see" levels - a single bus in the space of a month passes well over a million people.

Taxis

Taxis are a fantastic way to help promote a brand and reach those mass audiences in an eye-catching format that stands out from the rest. Taxis provide great frequency within our major towns and cities by constantly targeting audiences again and again – taxis spend up to 90% of their time within towns and city centres dominating business and retail areas. A fantastic environment for advertising – taxis are kept in prime condition and are seen as being a very prestigious medium for businesses who want impact.

Please click here to contact us, as most campaigns are different we can assist you in making the correct campaign choises

		2005	2004
Greater London Populations:		7.4 million	7.15 million
Households:		3.2 million	3.05 million
Commuters Entering London Daily		1.2 million	800,000
	Bus:	73,000	52,000
	Coach:	15,000	10,500
	Car:	137,000	90,000
	Taxi:	8,000	6,100
	Motorcycle:	17,000	10,000
	Pedal cycle:	12,000	6,000
	Remainder	DLR, Rail, etc
Average Road Journey Time:		40 minutes	55 minutes
Average Traffic Speed:		11 mph	9mph
Greater London Land Area		610 miles sq	Same
Road Lengths:	Motorways:	44 miles	41 miles
	Main Rd's:	1060 miles	870 miles
	Minor Rd's:	7855 miles	6900 miles
UK Residents Visiting London Per Year:		16.1 million	12.1 million
Overseas Residents Visiting London:		11.6 million	8.6 million
Transport Used By Visitors:	Car:	49%	47%
	Bus/Coach:	8%	10%
Tourism Expenditure:	Travel:	£530 million	N/A
	Clothes:	£400 million	N/A
	Dining:	£610 million	N/A
	Shopping:	£270 million	N/A
	Entertainment:	£170 million	N/A
Age Profile	25 - 50 Years:	60%	52%

Data supplied by Transport for London